WHMCS has a free add-on that allows you to easily insert Google Analytics tracking code.

But if - for any reason - you need to use original Google Analytics tracking code, you can do it editing your header.tpl file, and inserting (somewhere between <head></head> tags) following code (substitute the fake id UA-12345678-1 with your own!):

<!-- Global site tag (gtag.js) - Google Analytics -->
{literal}

<script async src="https://www.googletagmanager.com/gtag/js?id=UA-12345678-1"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());

gtag('config', 'UA-12345678-1');
</script>

{/literal}
<!-- End Google Analytics -->

NOTE: take care to insert Smarty  {literal}{/literal} tags, otherwise your site will probably crash!

 

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